Salon Business Coach

Ashlee Norman

Ashlee Norman

Her story starts backstage: high school theater lit the spark, and hair quickly became the real performance. From there, she leveled up fast—stepping into education early as a Bumble and bumble Network Educator in Los Angeles, then going independent in 2015 after building a loyal following through real behind-the-chair work and teaching that sticks.

Ashlee’s point of view is simple (and a little radical in the scroll era): teach the why before the how. She’s known for breaking down complex blonding and corrective work—foilayage, Hybrid AirTouch, reverse foilayage, gray coverage melts—into logic you can use on any head of hair, not just the model on stage.

You’ll find her teaching in-person workshops across cities, building on-demand classes online, and even designing pro tools through a family-run operation. If you’re ready to stop memorizing placements and start thinking like a stylist with a plan, Ashlee’s work is an open door.

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