Adam Federico is the kind of educator who treats haircutting like composition—structure, negative space, tension, release. Based in Sacramento, he helps stylists refine modern shapes by working with the hair’s natural movement and texture, using a free-flowing and disciplined approach that keeps the cut wearable while still feeling editorial.

His story has that “reset button” energy: as a kid he learned clippers in his grandparents’ garage, left beauty school early, then came back to his family’s world and fell hard for the craft. After earning his license through Federico Beauty Institute, he chased advanced training in Los Angeles (including Vidal Sassoon), then built AJF Salon into a creative home base for forward-thinking hairdressers.

Today, Adam travels nationally with R+Co while continuing to shape Federico Advanced—an education-forward space built around collaboration over competition (his mantra: “Evolve or Dissolve”). Expect classes that go deep on movement-driven cutting, creative contrast, and the kind of foundational clarity that unlocks real behind-the-chair freedom.