Erica Garza

Erica Garza is a Brand Sales Manager for Keune North America, based in Seattle, where she works at the intersection of haircolor education, salon business, and sustainability. She partners with salons, stylists, and educators to build healthier color businesses — financially, creatively, and in terms of well-being.

With around three decades of salon lessons behind her, Erica has worn many hats: stylist, distributor brand specialist, and educator supporting independent salons through education and sales strategy. As one of Keune’s early brand specialists in the U.S., she helped distributor consultants and salon teams understand not just what to use, but why — from color systems to retail and in-salon services.

Today, her work is rooted in mentorship, self-care, and simple systems that make real life behind the chair more sustainable. In interviews and reels, she speaks openly about how little the industry used to talk about self-care, and why modern stylists need boundaries, rest, and support just as much as great education. She also dives into technical topics like ingredients and silicones, always tying product knowledge back to client trust and long-term hair health.

If you’re looking for a coach-style partner who understands both the numbers and the nervous system of a salon, Erica brings a calm, thoughtful perspective — and an open invitation to grow with Keune’s education and business support programs.