Salon Business Coach
Erik Gutierrez
Erik Gutierrez is a Southern California salon founder and blonding specialist who helps stylists make blonde look expensive—sunlit, seamless, and wearable long after the appointment. As the founder of AGENCÉ Salon (San Dimas/Monrovia), he’s built a reputation around full-color transformations and that effortless “beachy blonde” signature that reads polished, not precious.
His education is rooted in the details that separate a good blonde from a great one: smart placement, controlled diffusion, and the little habits that keep color moving (like constantly combing through a shadow-root application instead of letting it sit).
Recognition came early—Modern Salon named him a 2017 Modern Salon 100 artist for his blonding and balayage work—but the real headline is consistency: behind the chair, and in the way he teaches.
Through @erikgutierrezeducation, Erik offers education for working stylists (including shadowing and online education inquiries), plus in-person classes/tour stops when scheduled. If your goal is luxury blonding with cleaner blends and calmer confidence, his work is an open invitation to tighten your technique and refine your eye.
San Dimas + Monrovia, California (USA)
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