Nina Tulio is the kind of salon coach who talks about money the way great artists talk about rhythm: with precision, honesty, and zero fluff. Based in Santa Monica, she helps salon owners, commission teams, and independent stylists turn busy calendars into real profit through purposeful pricing, clean systems, and people-first leadership.

Her story is part hustle, part hard reset. She began her career in 1996, rose from behind the chair into managing multiple salon locations, and later lived the roller coaster of ownership up close: thin margins, debt, and the pressure that can swallow your love for the craft. She openly shares how she faced 90K in debt and rebuilt her salon to sustain profitability before selling in 2016, and that lived experience shapes how she coaches today.

Nina’s work centers on pricing clarity and profit planning, but it never stops at spreadsheets. Through 1-on-1 coaching and programs like Synergy (for commission and hybrid owners) and Make That Money (for independent artists), she teaches frameworks for compensation, culture, leadership, and financial confidence that actually hold up in real salon life.

If you want a business that supports your energy, your team, and your talent, Nina is an invitation to build it on purpose.