Salon Business Coach
Oh Seung Hwan
Oh Seung Hwan (Director Hwan) is a Korea-based cutting educator and the founder behind Hwan Archive—best known for helping stylists stop chasing trends long enough to actually own them. Their teaching is built on a simple belief: trends move fast, but basics don’t—and the strongest “signature style” is usually just clean structure, understood deeply.
That mindset becomes “Simple Basic,” an education system designed to help stylists build designs that fit the hair in front of them—choosing the right approach for the material, then executing with intention instead of guesswork. It’s practical, not precious: strengthen your fundamentals, and suddenly you can interpret more styles without feeling boxed in by whatever’s trending this week.
Through Hwan Archive, they’ve packaged that philosophy into online training that includes photo analysis, foundational parting points, and step-by-step cuts across bangs, long, medium, bob, and short shapes. And offline, their masterclasses have traveled internationally—built for stylists who want the kind of cutting that looks effortless because the design underneath is solid.
If your goal is cleaner lines, better control, and a cutting system you can repeat under real salon pressure, working with Director Hwan is an invitation back to the fundamentals—with sharper taste and stronger results.
Gyeonggi-do (Icheon), South Korea
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