{"id":2532,"date":"2011-12-06T12:48:07","date_gmt":"2011-12-06T20:48:07","guid":{"rendered":"http:\/\/salonmonster.com\/blog\/?p=2532"},"modified":"2012-01-04T16:41:43","modified_gmt":"2012-01-05T00:41:43","slug":"finding-the-perfect-stylist-for-your-salon","status":"publish","type":"post","link":"https:\/\/salonmonster.com\/blog\/finding-the-perfect-stylist-for-your-salon\/","title":{"rendered":"Finding The Perfect Stylist For Your Salon"},"content":{"rendered":"

\"\"<\/a>\u00a0I recently\u00a0consulted with a client who needed experienced stylists for a beautiful new salon. We had a long conversation about how to word help wanted ads and what is important to stylists in a salon.<\/p>\n

I told him that any message can take on different meanings depending on how it is delivered and how things are said and trying to find the perfect stylist is no different.\u00a0It is all part of marketing, except you are marketing for employees and not clients.<\/p>\n

I told him to think about his business. What do you have to offer a new employee? What makes you different and special from any other salon who is looking for great stylists?<\/p>\n

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Once you have identified this, you can then start thinking about what employees really want in their next position.\u00a0We tend to think it is the money. Think again, money is 4th on the list of priorities.<\/p>\n

Here are the things that salon employees respond to and are motivated by:<\/p>\n

    \n
  1. Recognition.<\/strong>\u00a0There is nothing that motivates people more to do a great job than being recognized for a job well done. Having your manager\/owner\/ fellow team members come and tell you what a great makeover that was, or a fabulous new color just makes people want to do more and even better. How can you communicate this to your potential stylists?<\/li>\n
  2. \u00a0Being\u00a0part of a team.<\/strong>\u00a0Being able to build a strong team and have them really feel like a part of it is also important. It’s that synergistic thing – the 1 + 1 = 3!\u00a0 People like to feel that they belong and have common goals and support in what they do.<\/li>\n
  3. Being an “insider.”<\/strong>\u00a0Once again, your stylists want to feel that they are part of the business, that they know what is going on and are contributing to the overall good of the business.<\/li>\n
  4. Money.<\/strong>\u00a0Yes, your stylists want to earn a good living. We all have bills to pay, eat, live and play a little and as an employer we need to recognize that and make sure our employees can earn a decent living. After all, this is not an easy profession.<\/li>\n<\/ol>\n

    So once we know what it is we need to communicate to our new employees, then we can start to put an ad together, using the A.I.D.A.<\/strong> principle to attract the type of people we need.<\/p>\n