{"id":7247,"date":"2018-11-18T21:53:04","date_gmt":"2018-11-19T05:53:04","guid":{"rendered":"http:\/\/salonmonster.com\/blog\/?p=7247"},"modified":"2018-11-19T10:44:01","modified_gmt":"2018-11-19T18:44:01","slug":"3-big-reasons-upgrade-knowledge-skills","status":"publish","type":"post","link":"https:\/\/salonmonster.com\/blog\/3-big-reasons-upgrade-knowledge-skills\/","title":{"rendered":"3 big reasons WHY you should upgrade your knowledge and skills"},"content":{"rendered":"<h2><a href=\"http:\/\/salonmonster.com\/blog\/wp-content\/uploads\/2018\/11\/salon-education.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7255\" src=\"http:\/\/salonmonster.com\/blog\/wp-content\/uploads\/2018\/11\/salon-education-1024x1024.gif\" alt=\"hair salon education class\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/salonmonster.com\/blog\/wp-content\/uploads\/2018\/11\/salon-education-1024x1024.gif 1024w, https:\/\/salonmonster.com\/blog\/wp-content\/uploads\/2018\/11\/salon-education-150x150.gif 150w, https:\/\/salonmonster.com\/blog\/wp-content\/uploads\/2018\/11\/salon-education-300x300.gif 300w, https:\/\/salonmonster.com\/blog\/wp-content\/uploads\/2018\/11\/salon-education-768x768.gif 768w, https:\/\/salonmonster.com\/blog\/wp-content\/uploads\/2018\/11\/salon-education-299x299.gif 299w, https:\/\/salonmonster.com\/blog\/wp-content\/uploads\/2018\/11\/salon-education-625x625.gif 625w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h2>\n<h2><\/h2>\n<p>You\u2019ve completed your training and\/or apprenticeship and set yourself up as a working hairstylist.<\/p>\n<p><strong>Why bother with continuing education?<\/strong><\/p>\n<p>Why not just hit cruise control and rely on the skills you already have?<\/p>\n<p>Well, <strong>we\u2019re here to tell you about 3 big payoffs to upgrading your skills<\/strong> \u2014 payoffs that go way beyond learning new techniques.<\/p>\n<p>When you expand your skills through education:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You become more confident (which means more clients and more fun) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your clients start to see you as a trend expert<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You earn more $$$<\/span><\/li>\n<\/ol>\n<p>Let\u2019s look at how each of these works, and how they reinforce each other.<\/p>\n<h2>The more you learn, the more confident you feel<\/h2>\n<p>One stylist we know told us she found doing Balayage to be nerve-racking and not very satisfying. \u201cIt\u2019s just not my thing,\u201d she said. \u201cI\u2019ll leave it to the other stylists in my salon.\u201d And leave them with the higher earnings that come with this advanced process.<\/p>\n<p>But then a Balayage class was offered in her salon and she took it. And guess what happened? The next time a client requested this technique, she experienced a triple win: not only was she less stressed so she could enjoy the process, her client was thrilled with the results, and she made more money doing a high-end chemical service.<\/p>\n<p>It\u2019s hard to be fully present with a client when you\u2019re stressing over using an advanced technique or a new colour line. And it\u2019s easy to decide you don\u2019t like it when you feel unsure of what you\u2019re doing.<\/p>\n<p>But here\u2019s the thing: nobody knows what they\u2019re doing when they first try something new.<\/p>\n<p>When you get solid instruction in a new skill, either in person or online, your mental state changes. You\u2019re now less distracted by that inner critic whispering that you don\u2019t really know what you\u2019re doing, other stylists are doing it better, and so on.<\/p>\n<p>Upgrading your skills helps you build your confidence and set you up for success by:<\/p>\n<ul>\n<li>Sharpening the skills you already have<\/li>\n<li>Giving you tips and tricks for mastering new and advanced techniques<\/li>\n<li>Helping you get comfortable with the latest products and equipment<\/li>\n<li>Correcting any bad habits you\u2019ve picked up<\/li>\n<\/ul>\n<p>The more you learn, the more your competence grows. By spending time with experts in person or online, you hone your chops, and that makes you feel more confident about what you\u2019re offering clients.<\/p>\n<p>Now you can put your new knowledge into action without worrying about whether you\u2019re doing it right. You\u2019re more relaxed so you can focus on your clients instead of your anxiety.<\/p>\n<p>Clients sense your greater confidence. This has a snowball effect. They recommend you more, and more new clients come your way.<\/p>\n<p>And here\u2019s the icing on the cake: the more confidence you gain, the more you relax and have fun doing what you do every day!<\/p>\n<p>&nbsp;<\/p>\n<h2>The more informed you are about current styles, the more your clients see you as a trend expert<\/h2>\n<p>You\u2019re working in an industry that\u2019s constantly moving. Fashions change quickly. Don\u2019t get left behind.<\/p>\n<p>By staying up to date on new styles, products, equipment, and techniques, you can expand your range of clients.<\/p>\n<p>Not only can you attract clients looking for the latest trends, you\u2019ll also boost your value with more conservative clients. They\u2019ll sense your greater expertise and relevance, and might trust you with giving their classic look a more contemporary vibe.<\/p>\n<p>When you keep your technical skills current, your clients learn to rely on you for new ideas and inspiration. Your status as style expert grows. You can truly serve your clients, connecting them with what\u2019s happening today and how current trends might be relevant to them.<\/p>\n<h2>The more you learn, the more you earn<\/h2>\n<p>There are the two broad areas where continuing education helps you increase your income: product sales and valuing your services.<\/p>\n<p><strong>Product sales<\/strong> \u2014 The more you know about the products you sell, the easier it is to sell them. In fact, you can reframe the very concept of selling by thinking of it as education. (link to our other article)<\/p>\n<p>Your clients want reliable information about hair care. Learning more about your product lines means you can pass that information along. By taking advantage of product education, you become their go-to hair-care expert.<\/p>\n<p>Clients are grateful that you\u2019ve simplified their grooming routine and you\u2019re earning more money in sales. Win-win.<\/p>\n<p><strong>Increasing your value<\/strong> \u2014 When you expand your skills through education, your services become more valuable. This gives you more confidence in what you offer and makes it easier for you to rationalize price increases.<\/p>\n<p>And the more you increase your prices, the more valuable your services appear! Win-win, and win.<\/p>\n<p>&nbsp;<\/p>\n<h3>In part 2 of this article, we\u2019ll explore the continuing education options for both salon owners and independent stylists.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve completed your training and\/or apprenticeship and set yourself up as a working hairstylist. Why bother with continuing education? Why not just hit cruise control and rely on the skills you already have? Well, we\u2019re here to tell you about 3 big payoffs to upgrading your skills \u2014 payoffs that go way beyond learning new &#8230; <a title=\"3 big reasons WHY you should upgrade your knowledge and skills\" class=\"read-more\" href=\"https:\/\/salonmonster.com\/blog\/3-big-reasons-upgrade-knowledge-skills\/\" aria-label=\"Read more about 3 big reasons WHY you should upgrade your knowledge and skills\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":7255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,206],"tags":[],"class_list":["post-7247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-education","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/posts\/7247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/comments?post=7247"}],"version-history":[{"count":7,"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/posts\/7247\/revisions"}],"predecessor-version":[{"id":7263,"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/posts\/7247\/revisions\/7263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/media\/7255"}],"wp:attachment":[{"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/media?parent=7247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/categories?post=7247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salonmonster.com\/blog\/wp-json\/wp\/v2\/tags?post=7247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}