A recent poll of more than 1,00 American women shows why people choose salons. It may be surprising to hear the majority of people still choose their hair salon based on a friend or family recommendation. This type of recommendation accounts for 50% of new customers at salons. So great haircuts really are your best form of advertising.
All other forms of advertising only account for 24% of new visits, so while they can have some impact on the bottom line the best way to get new clients is to make sure your impress your existing ones.
Original article by Kimberly Kennedy can be found here: http://ezinearticles.com/?Hair-Salon-Marketing-Research&id=5331851
We’ve tried to find the source of her statistics but had no luck.