A business journal for independent beauty pros, by salonMonster
Yeah the bus is full! You have lots of clients in your chairs, your stylists are predominantly booked 80+% of their time, yet that bottom line is still not healthy, the average ticket price needs to grow and you have no more stations to add service providers. What do you do? Where do you go when … Read more
Everyone knows that social networking is the latest and greatest marketing tool, but do you realize how valuable it is and how to make the most of the networks? Our industry is the perfect industry for social marketing. Being on a social network gives you visibility, allows you to showcase your work and let’s face it, … Read more
It seems like so many years that salon owners, manufacturers and educators have been trying to get stylists to sell retail product to their clients for home use, however, I have been following discussions on Linked In – the network for business to business people, and in many of the beauty groups there are always … Read more
We all have clients who brighten our day. Then we have those clients who brighten our day when they leave or don’t show up at all. I know that in this day and age when most of us are trying to build our client base, to talk about actually firing clients seems counterproductive to say … Read more
For those salon owners who have apprentices or assistants, it’s always a challenge to transition from that position to being a productive stylist on the floor. During a discussion with salon owners last week, the following tip came in from a savvy salon owner and how he makes the change. One of the first requirements, and … Read more
I recently consulted with a client who needed experienced stylists for a beautiful new salon. We had a long conversation about how to word help wanted ads and what is important to stylists in a salon. I told him that any message can take on different meanings depending on how it is delivered and how things … Read more
The year is almost over, so it’s time to do a salon check up and see where you are at as far as your numbers are concerned. Theoretically, we should all be checking those each month, however, the reality is that many of us get busy and put those reports aside to look at later. … Read more