Built by salon people. Not corporate.

Co-founder & CEO

Originally from New Zealand, he has been writing software since age 9 and running tech companies for 25 years, the last 16 of them building salonMonster. A trained architect, which shows up in an obsession with how software feels to use, not just what it can do. When not building, you’ll find him running or mountain biking the trails of Vancouver Island, or working on the family market garden.

Co-founder

26 years in the salon industry, trained at award-winning salons. Owns and operates a single-chair downtown Vancouver salon with an environmentally friendly, low-tox practice. As co-founder of salonMonster, Liam is the reason the product works the way a stylist actually needs it to: every decision gets pressure-tested against a real chair with real clients. Passionate about good people, food, film, social good, and politics.

Co-founder

Over 20 years in the industry, much of it behind the front desks of Vancouver Island salons, living the exact problem salonMonster was built to solve. Brings that operator’s eye to salonMonster’s design and strategy decisions and contributes to the blog on design, craft, and all things hair. Off the clock: market gardening, backpacking, and mountain biking.

Software Developer

Writes and maintains the software that thousands of stylists rely on every day. Has been with salonMonster ever since he graduated from BCIT’s Computer and Information Services program, with deep Angular and Node.js chops and a growing AI specialty. When he’s not shipping code, he’s with his two ragdoll cats or building Gunpla models.

Marketing & Administration

Born and lives in the Philippines. Originally studied computers and robotics before following her passion for hair into the beauty industry, where she has spent the last 10 years, which means she brings both a systems brain and genuine stylist insight to everything she does. Runs salonMonster’s social media, marketing, and administration, keeping the whole operation moving. Outside work: motorbikes, makeup, and ambitious home cooking.

Community & Marketing

Based in Washington State. 20 years in the industry, co-founder of The Hair Nerds and a veteran of more hair shows than anyone at salonMonster can count. She’s the connective glue of our community. A background in design and salon ownership sharpened her eye for people and experience, and she thrives in the space between what something is and what it could be. What drives her most is the people she gets to do it with: creatives and collaborators who can hold a big picture together and build toward it as a team.