“Why We Buy” by Paco Underhill is a great book for anyone looking to improve their retail sales. This book has some great advice on how to display your product, where to place it in your shop, using colours that grab our attention etc.
It is essentially a study on human behavior and our habits in relation to shopping and advertising. I found it very interesting and thought it might be a helpful read for stylists wanting to improve their retail product sales in the salon. Enjoy!
To find out more about Paco Underhill and this book visit: