Fresha vs. Bookuply vs. salonMonster
salonMonster is built for beauty professionals, by beauty professionals, with the everyday salon essentials in one price. Fresha is built around its marketplace, where clients need a Fresha account to book. Bookuply pairs a booking calendar with a consumer marketplace, and it’s free while it’s in beta.
No credit card required · No long-term contract · Free migration help
Canadian-owned and built in British Columbia since 2010, with straightforward pricing for salons across Canada and the US.
Who it's made for
salonMonster
Hairdressers, nail techs, estheticians, and owner-led salons who want software made for beauty professionals, by people who have worked behind the chair
Fresha
Businesses that want marketplace discovery and a wide feature set, with clients booking through a Fresha account
Bookuply
Salons, studios, and other service businesses that want a listing in a consumer marketplace alongside their booking calendar
Top features
salonMonster
Online booking, processing-time gaps for colour, booking requests, client records, inventory, reports, a wait list, and bulk email and text marketing, all in one plan
Fresha
Booking and a marketplace listing, with live chat and phone support and advanced reports sold as paid extras
Bookuply
Online booking, a marketplace profile with reviews and a photo portfolio, client chat, reminders, and email campaigns
Support
salonMonster
Phone, chat, and email support from people who know salon work, plus free migration help from a real person
Fresha
Email support included. Live chat and phone cost extra, and you import your own data
Bookuply
Free migration of clients, services, and staff schedules, with phone and chat support listed on its Team plan
Bottom line
salonMonster
Built by hairdressers, for hairdressers, with the salon tools, marketing, and personal help in one price
Fresha
A marketplace-led booking app, with a 20% fee on a new client’s first marketplace booking and no booking widget for your own website
Bookuply
A marketplace and booking app that is free during its beta, with a plan to choose once the beta ends
Hairdressers, nail techs, estheticians, and owner-led salons who want software made for beauty professionals, by people who have worked behind the chair
Fresha
Businesses that want marketplace discovery and a wide feature set, with clients booking through a Fresha account
Bookuply
Salons, studios, and other service businesses that want a listing in a consumer marketplace alongside their booking calendar
Online booking, processing-time gaps for colour, booking requests, client records, inventory, reports, a wait list, and bulk email and text marketing, all in one plan
Booking and a marketplace listing, with live chat and phone support and advanced reports sold as paid extras
Online booking, a marketplace profile with reviews and a photo portfolio, client chat, reminders, and email campaigns
Phone, chat, and email support from people who know salon work, plus free migration help from a real person
Email support included. Live chat and phone cost extra, and you import your own data
Free migration of clients, services, and staff schedules, with phone and chat support listed on its Team plan
Built by hairdressers, for hairdressers, with the salon tools, marketing, and personal help in one price
A marketplace-led booking app, with a 20% fee on a new client’s first marketplace booking and no booking widget for your own website
A marketplace and booking app that is free during its beta, with a plan to choose once the beta ends
Already sold? Jump in whenever you're ready.
Start your free 14-day trialNo card required, no contract.
Want a deeper dive? Here's how salonMonster stacks up.
Based on each company's public product and pricing information (last reviewed: Bookuply October 5, 2026). salonMonster bills in Canadian dollars in Canada and US dollars in the US. Prices, plans, and promotions change, so check before deciding: Fresha's pricing page and Bookuply's pricing page .
The real difference: Fresha, Bookuply, or software built for your salon
Built around the chair
Fresha is built around its own marketplace, and clients need a Fresha account to book. Bookuply serves salons, studios, and a wide range of other service businesses. salonMonster is made by hairdressers, for the way a salon day already runs. Book a cut into the gap while a colour processes, approve online booking requests before they land in your book, and keep formulas on the client record.
The essentials are in the price
With Fresha, live chat, phone support, and advanced reports cost extra, and there’s a 20% fee on a new client’s first marketplace booking. Bookuply is free during its beta, and says it will ask you to pick a plan when the beta ends. salonMonster sticks to what a salon uses every day and includes it on every plan.
Help from people who know salons
We've been behind the chair, so you won't have to explain what a root touch-up is. A real person moves your client list over for free and walks you through your new account. And you get 14 days with no card at all, so nothing can charge you until you've decided it's right for you.
Switching from Fresha or Bookuply: export first
1
Export your records
From Fresha, download your client list, and your bookings or products if you want them, as CSV files. From Bookuply, ask its support team for your clients, upcoming appointments, services, and notes. Keep your account open while you do.
2
We look at what you got
Send the files over through our secure process. We'll tell you exactly what can move into salonMonster before we call the move done, so there are no surprises later.
3
Walk through it with a real person
We'll go over your clients, services, upcoming bookings, team access, and booking rules together. Once it all looks right, that's the moment to cancel or downgrade your old plan.
Frequently asked questions
Is Fresha or Bookuply better for a salon?
It depends on what you want the software to do. Fresha is built around its marketplace and a wide feature set, and clients book through a Fresha account. Bookuply pairs a booking calendar with a consumer marketplace for salons, studios, and other service businesses. salonMonster only does salons and beauty. It’s built by hairdressers, for hairdressers, so every feature is designed around a salon day and included in one plan.
Which costs less: Fresha, Bookuply, or salonMonster?
salonMonster is $30 a month for one person, with every salon tool included: processing time, a wait list, client records, and marketing. Fresha starts at $20 to $30 a month depending on your currency and region, plus a 20% one-time fee on a new client’s first booking through its marketplace. Bookuply is free during its beta, and its listed plans for afterwards run from a limited free plan to $19.95 a month per team member, in Canadian dollars. Team size, country, and add-ons all change the total, so compare the setup you would really use.
Do Fresha and Bookuply offer a free trial?
salonMonster’s trial is 14 days of the full system and doesn’t ask for a card, so nothing is charged until you choose a plan. Fresha’s trial is 7 days. Bookuply offers free beta access without a credit card.
Do Fresha and Bookuply have a marketplace?
Fresha runs a marketplace and charges a 20% one-time fee on a client’s first booking through it. The fee doesn’t apply to clients who find you through your own website, Google, or referrals. Bookuply publishes business profiles in a consumer marketplace and gives you a shareable profile link. salonMonster keeps booking between you and your clients: they book through your own booking page or a widget on your website, not a marketplace.
Do Fresha or Bookuply require a contract?
salonMonster has no contract and no cancellation fee. Fresha is month to month. Bookuply says beta users will be emailed ahead of time and asked to choose a plan to continue.
Can I export my data from Fresha or Bookuply?
Fresha lets you download your client list, bookings, and products as CSV files. Bookuply’s privacy policy says you can ask its support team for a copy of your data. Whichever you’re on, get every export you rely on before you cancel or downgrade.
Can salonMonster move everything from Fresha or Bookuply?
It depends on the files you’re able to export. Send them over and we’ll tell you exactly what can move before you change anything on your current account.
ready when you are
Ready for salon software built around the chair?
Start with 14 days free. No credit card. If you decide to move from Fresha or Bookuply, a real person will look over the files you export and explain what can come across before you change anything.
No card. No contract.
salonMonster is an independent company and is not affiliated with or endorsed by Fresha or Bookuply. Fresha and Bookuply are trademarks of their respective owners.